Case Studies (custom page)

Pop! Promos

Recognition

2019 PYRAMID WINNING CAMPAIGN

Self Promotion

Silver Level Award Winner

Objective

To educate distributors on the idea that Pop! Can be their industry "sidekick."

Campaign Details

Pop! Promos launched its Sidekick campaign to provide compelling designs, tools and education tips to distributors to better sell products. As part of the campaign, Pop! Promos created 3,000 kits, which included custom Pantone-matched dress socks, Clubman sunglasses, touchscreen gloves and a sticky wallet housed in a full-color pouch. The fully customized kit highlighted creative, cost-effective solutions offered to distributors.

Results

The launch of the Sidekick campaign saw distribution of hundreds of kits at tradeshows and events throughout the year, converting leads and opening conversations with new prospects.

 

 

 

Axis Promotions

Recognition

2019 PYRAMID WINNING CAMPAIGN

Self Promotion

Gold Level Award Winner

Objective

To show customers how much they are appreciated and thank them for a great year of projects. 

Campaign Details

Axis Promotions made a plan to complete three tasks: to demonstrate its ability to combine hyper-personalization with state-of-the-art technology and stellar promotional products; to show clients how much Axis Promotions appreciates them; and to celebrate another successful year in business. Beginning with a customer survey asking each client for their birthday, favorite charity, favorite candies, favorite color and apparel size, Axis created a customized thank-you promotion for each client. Personalized gifts were sent monthly in custom boxes with the client’s name and favorite treats.

Results

This multi-step program included features, such as choosing a charity for donation and customizing one of a dozen items for a final gift. The campaign, designed to show customers how much they are appreciated and to thank them for a wonderful year, received an overwhelming 85 percent redemption rate.

 

 

 

The Creative J

Recognition

2019 PYRAMID WINNING CAMPAIGN

Self Promotion

Silver Level Award

Objective

To gain larger clients with the goal of presenting a company store program and eventually sign a contract.

Campaign Details

Playing off the idea that lunch is the perfect relationship builder, the lunch bag kits were distributed using a plain white shipping box with a colorful label announcing, "Especially for you from The Creative J." The kit included items commonly used at lunch: a tumbler, placemat, cutlery and a nutrition bar, as well as a booklet with information about The Creative J. Each product was selected and imprinted with one of the four goals of promotional products: to encourage growth, reward success, create awareness and invite opportunity.

Results

The goal of gaining a meeting and ultimately a contract for a company store was a success with new orders being placed and interest expressed in company store programs.